Fiat 500e Owner Tells His Story In Fiat’s New Crowdsourced Ad Campaign – Video

Fiat launched an innovative (from the marketing point of view) crowdsourcing ad campaign called Journeys x FIAT, which includes real stories from Fiat drivers. The big advantage for thesse type of videos, in which the manufacturer doesn’t require actors to only state the positives, is authenticity. An interesting article about the… …read more