Toyota Launches New Prius PHV in Japan – Targets 2,500 Sales Monthly, 10 Million Hybrid Sales Achieved

On February 15th, Toyota announced launch of Redesigned “Prius PHV” (aka Prime) in Japan. To date, around 75,000 of the original plug-in Prius have been sold worldwide since January 2012 through 2016, including about 22,000 in Japan. The new generation (dubbed the Prime in North America) has already closed nearly 4,000 sales… …read more