Toyota Kills Off Scion ‘Youth Brand’ Focused On Small Cars

After nearly 13 years, Toyota’s Scion “youth brand” is dead. Conceived as an entry-level nameplate to slot below the main Toyota brand, and focused on small cars, Scion will cease to exist as an independent brand in August. The move comes just after parent Toyota attempted to reinvigorate Scion with two new models–the iA sedan and iM… …read more