Ford ‘EcoBeast’ Trademark: The Performance Side Of Green?

The drive to raise new-car fuel economy in the face of tightening global emissions standards has brought a glut of green brand names for fuel-saving technologies and powertrains. So far, few have achieved the level of recognition enjoyed by Ford’s EcoBoost brand–which has grown into a line of turbocharged engines ranging from a 1.0-liter… …read more