Will The 2016 Chevy Volt Be A ‘Mass-Market’ Electric Car? Should It Be?

While battery-electric cars are pretty simple in concept, it’s often much harder for auto marketers to explain the benefits of range-extended electrics and plug-in hybrids. Last summer, Chevrolet’s chief marketing officer, Tim Mahoney, said the marketing for the new 2016 Chevy Volt would be completely rethought as well. In doing so, he declared… …read more