Tesla Brings Electric-Car Popup Stores To Summer Resorts: Santa Barbara, Hamptons

Tesla Motors 'popup store' to display electric cars, Santa Barbara, CA, May 2015

So-called popup stores are an increasingly common way for retail brands to get media attention and attract new customers, without the expense of building and staffing a full-time location. Now California carmaker Tesla Motors is extending the concept to bring its luxury Model S electric car to likely audiences in affluent summer resorts. Tesla’s… …read more