$75,000 Cadillac ELR Coupe Price Was ‘Overestimate’, Chief Marketer Says

The Cadillac Converj concept, a range-extended electric coupe design, debuted to favorable reviews in January 2009. That was pretty much the last time much went right for the car, which went on sale in December 2013 as the 2014 Cadillac ELR. Now Cadillac’s head marketer has admitted that pricing the compact-sized coupe at $75,000 was … well… …read more