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Toyota RAV4 EV

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The Toyota RAV4 Electric Vehicle is an electric version of the popular RAV4 SUV.

Toyota Motor Corporation discontinued production of the RAV4 Electric Vehicle worldwide in the spring of 2003. The vehicle sold far faster than expected, and after just eight months the retail program was terminated. There was very little advertising, and few people knew that they were ever available. In the US RAV4 EVs were only available for sale at a relatively few selected dealers in the Los Angeles and San Francisco regions beginning in 1997.

Beginning in February of 2002, the public could buy or lease the non-polluting SUV in limited quantities at participating Toyota dealers. The MSRP was $42,000; but in California, rebates of $9,000 and a $3,000 credit from the Internal Revenue Service brought the price down to a more palatable $30,000, including home charger. This 100-percent electric vehicle (EV) can transport passengers at speeds up to 78 miles per hour, with a range of over 100 miles per charge. This was to give Toyota additional vehicles to address the California Air Resources Board's zero-emissions vehicle (ZEV) mandate, which would have required 2 percent of a manufacturer's vehicle sales within the state to be ZEV. CARB eliminated most of the ZEV requirement, substituting a greater number of partial zero-emissions vehicles (PZEVs) to meet the requirement. A Super Ultra Low Emissions Vehicle (SULEV) category was also added. This program requirement was designed to obtain equivalent emissions reductions by substituting less expensive and more general purpose vehicles.

Unlike other manufacturers, Toyota did not recall vehicles, destroy them, and completely terminate the program. Toyota did, however cease sales one day after the California ZEV mandate was terminated by the substitution of PZEV vehicles. While no longer sold, the vehicle is still supported and is driven daily by hundreds of lucky owners.