Job #1 For BMW’s New CEO – To Ensure That BMW i Becomes Legacy Of Outgoing CEO

According to Automotive News, BMW’s incoming CEO will be responsible for ensuring that the BMW i sub-brand becomes the legacy of the automaker’s outgoing CEO. “BMW spent billions developing an electric-drive subbrand and factories to make not only the cars but the carbon fiber used in them.” “CEO Norbert Reithofer… …read more