Cadillac Marketing Boss: Automaker Needs To Back Away From Dedicated Plug-In Electric Cars

On numerous occasions now, Cadillac’s chief marketing officer, Uwe Ellinghaus, had made it clear that the automaker has no further interest in making dedicated plug-in electric cars (such as the Cadillac ELR). Instead, Cadillac will focus its electrification efforts of making plug-in hybrid versions of existing cars. Car and Driver… …read more