By End Of 2014, BMW Aims For 500 i Geniuses Employed At 339 U.S. Dealerships

By the end of 2014, BMW plans to have 500 geniuses employed at its 339 U.S. dealerships. The BMW i Genius idea is a play from Apple’s playbook and has proven to be effective around the world. BMW says some of the larger U.S. dealerships employ as many as ten… …read more